Rebuilding the supply chain

When Real Bread Ireland was launched there was a lot of informed comment from the audience that the disintegration of the supply chain for Irish grains leading to Irish flours for Irish bakers could not be reversed.

It was hard to argue with that truth as it had been learned the hard way over decades of consolidation of bread manufacture in Ireland into a handful of large companies who demanded consistent bland flour in volume and that dictated importation.

Four years later and on the back of a massive amount of hard work and knowledge and passion the situation is changing in Ireland.

Watch the video below from the bunch of gals and guys in Cloughjordan who are slowly learning what it takes to bake Irish real bread from Irish organically grown wheat.

Joe Fitzmaurice and Bruce Darrell star 🙂